I dug out a sample of this tea from Tea Urchin just recently and was positively surprised - among so many young teas that are no fun, this one is actually really good.
It is supposed to be a mixture of Bingdao (or near-Bingdao) leaves and Da Xue Shan - I certainly feel it falls close from the centroid of the "Bingdao" cluster I have in my memory. And therefore, it is quite lovely.
Rinsed leaves smell dark flowery (magnolia, orchid), fruity (grapefruit/pomelo) - heavily and very nicely.
The taste is really good - it has the same features as the aroma (plus vanilla and sometimes forest fruit and roasted chestnuts) and it is rich, silky-smooth and undisturbingly sweet. When you're in the middle of enjoying the taste, it gets accompanied by quite strong and unusually early tingling and cooling.
The aftertaste is not the strongest one, being citrusy-floral, but not particularly intense or long-lasting.
Some teas smite you with their qi right away - this one does not work like that on me - but after a while, the energy builds up and becames really strong and harmonizing. It forms a good harmony with the Rachmaninov's 1st piano concerto I'm listening to right now.
This is a good tea, no doubt. Whether you want to pay $110 is up to your preference for young tea. In the cruel world, where even $100+ can get you not-so-good tea, I found this tea to be pretty good, being basically faultless and with some really nice positive features.
That said, $110 can get you a basic cake from 90s which will probably work better for some people (e.g., me).